A website in English, Georgian and Russian, done right
What we did on a concept site for an accounting firm in Tbilisi so that a visitor gets prices and the full scope of services in English, Georgian or Russian before writing a single message.
On this page
Give each language its own full page, translate the whole site rather than part of it, let each language write sums by its own rules, and keep all prices in one place. Our concept site for an accounting firm in Tbilisi does this in English, Georgian and Russian: the same packages and calculator in every language, and one formula for every estimate.
Who reads the site
In Georgia an accounting firm serves local companies and foreign founders alike. So one site has to answer the same two questions for people who read Georgian, English or Russian: what the firm does, and roughly what it will cost them.
We worked through this on a concept, a pitch for a real accounting and audit firm in Tbilisi with the brand, people and copy changed. The firm’s existing site ran on a site builder with a 2020 copyright line, news from 2017, empty sections and no prices at all. There was no calculator, no messenger contact and no Russian version. A visitor who read English or Russian and wanted a ballpark figure had nothing to work with.
The new site is built for one result: a visitor gets a price estimate and the full scope of services in their own language before writing a single message.
A full page for each language
We build multilingual sites with separate pages for each language, so every visitor reads the site in their own. The accounting firm site works that way in English, Georgian and Russian.
Each version is one page, designed like a clean ledger: a white sheet, thin rules, tabular figures, and key facts set as report lines with dotted leaders. The only loud element is a dark block with the firm’s guarantee. Five services open to show what is included, four packages carry prices, and a calculator estimates the monthly fee. The team appears as monograms, followed by an FAQ and the request form, and on phones a bar holds the two main actions. Each language gets all of it. A visitor who reads Russian sees the same packages and the same calculator as one who reads English.
The translations came after the copy was finished. For the portfolio version we rewrote every section in our own words, then translated the new copy into Georgian and Russian.
Numbers and fonts follow the language
A page about prices is full of figures, and figures are not written the same way in every language. On this site amounts follow each language’s rules. The same sum reads ₾1,050 in English and 1 050 ₾ in Russian. The lari sign moves to the other side and the comma turns into a space.
Nobody types those two versions by hand. The page holds the amount, and the language decides how it is written.
Georgian needed a change in type as well. Georgian headings switch to a different typeface and drop a size with more line height, because Georgian words run long.
One place for prices
Prices before the first call are one of the things we build into websites: packages, a price list or a calculator, so a visitor knows what to expect before writing to you. This site has two of the three.
Four packages carry prices, and the calculator turns six answers about the business into a recommended package and an estimated monthly fee. One button sends those answers and the total on to the request form.
If each language kept its own price list, every change would have to be made three times. Here all prices and surcharges are kept in one place. The starting estimate on the page and the calculator use the same formula, so their figures never disagree. After one change, the new price appears in English, Georgian and Russian, each in its own number format.
| Part | Across the three languages |
|---|---|
| Prices | All prices and surcharges in one place. |
| Estimate | One formula for the starting figure and the calculator. |
| Text | The whole site in every language, translated once the copy was final. |
| Amounts | Each language’s rules: ₾1,050 in English, 1 050 ₾ in Russian. |
| Headings | Georgian switches to a different typeface, one size smaller, with more line height. |
None of this makes the page heavy: the languages, the calculator and the number formats add almost nothing to its weight.
How languages move the price
Languages are part of the price, and the price is fixed before the work starts. Among the things that move it are how many pages and languages the site has, and the texts, photos and translation. Calculators, catalogs and other interactive parts move it too, as do an admin panel for editing and integrations with a CRM, bookings or payments.
A website starts from $250 and takes from 1 week. The more pages, languages and interactive parts, the longer it takes. The exact figure comes in a written scope after a short call about your business.
We are a small studio in Batumi and work with clients remotely, in English or Russian.
If prices change often and you want to edit them yourself, a site can come with an admin panel for the portfolio, the blog or the prices, so you don’t have to call a developer. In the accounting firm concept the prices are kept in one place, and one change there reaches all three languages.
What the concept shows
The firm decided against a new site. We kept the work as a concept and prepared it for the portfolio: we gave it a fictional name, Meridian Partners, wrote new copy in all three languages, changed the palette and removed phone numbers. The form shows its success screen without sending anything.
So the case shows an approach, not a launch. If you are planning a site in more than one language, these are the points from it worth asking for:
- a full page for each language;
- the whole site in every language, translated once the copy is final;
- amounts written by each language’s rules;
- type that suits the script, like the Georgian headings: their own typeface, a size smaller;
- one place for prices, so a price changes once for every language.
Questions
Does each language get its own pages?
Yes. We build multilingual sites with separate pages for each language, so every visitor reads the site in their own. The accounting firm concept works in English, Georgian and Russian, each language on its own pages.
Do extra languages make a website take longer?
Languages are one of the things that set the time. A website takes from 1 week, and the more pages, languages and interactive parts it has, the longer it takes. Prices start from $250 and are fixed in a written scope after a short call.
How do prices stay the same in every language?
In the accounting firm concept all prices and surcharges are kept in one place, so a change there reaches all three languages. The starting estimate on the page and the calculator use the same formula, so their figures never disagree.
Will sums look right in Russian?
Yes. On the accounting firm site amounts follow each language’s rules, so the same sum reads ₾1,050 in English and 1 050 ₾ in Russian.
Did the accounting firm launch this site?
No. It was a pitch for a real firm, and the firm decided against a new site. The portfolio version has a fictional name, new copy in all three languages and a form that shows its success screen without sending anything.
ZabSoft is a software company in Batumi. The person who scopes your project is the person who builds it.