Corral Rental Batumi
A western wear rental site that sells a day out, photo shoots, parties and gifts, instead of listing hats.
Challenge
A young rental of cowboy hats, boots, shirts and vests in Batumi. Its Wix site was a catalog that took up almost the whole home page, and so far only a couple of photographers had placed orders. People rarely come for a hat alone: they come for a photo shoot with horses or a themed party, and the site had to sell that.
What we built
A site built around what people come for. Before the design we worked out who buys what and where they come from, and the home page follows that plan: five occasions, each with a price tag, a photo shoot with horses, a western party, a wardrobe for photographers, an outfit for rent and a gift certificate.
A visitor who does not know what to pick takes the quiz "Which cowboy are you?": three questions, and the site puts together an outfit from the wardrobe and shows its total. It can be booked as it is or changed item by item. Four ready outfits do the same for those who would rather choose, and in the wardrobe of 45 items any combination is priced at once. A booking arrives with the outfit and the total and goes on to WhatsApp, so the conversation starts with the choice and the price already known.
The site speaks Russian, English and Georgian and opens in the guest's language. A booking from the English or Georgian version reaches the owner in Russian with a note on the language, while the guest's WhatsApp message is in the guest's own language.
In the admin panel the owner handles requests, keeps the catalog up to date with photos, prices and sizes, and writes blog articles. New requests also come to her Telegram. Every article gets its own page that search engines can find, and the blog opens with a guide to a cowboy photo shoot in Batumi. We also drafted the prices of the packages for the owner to approve.
How it went
The request came on the evening of 1 November, and the version built on the sales plan was ready the same evening. On 2 November the site got its admin panel, blog and Telegram bot, and on 3 November it learned English and Georgian. From the request to a finished site with an admin panel took two days.
Result
The home page sells occasions instead of items, every booking arrives with an outfit and a total, and guests read the site in their own language.
Photos: the client's own, cropped so that no faces are shown.
